Cutting waste in your marketing efforts isn't just about trimming budgets. It's about ensuring that every strategy is working in harmony to achieve your goals.

Where companies get into trouble is when they push reactive tactics so often that it creates a culture of reactiveness, causing strategy to fall by the wayside.

If the nature of leadership is to focus on quick wins and fast growth, how do you get them to accept that marketing strategies take time to work?

Today's episode of the podcast was particularly insightful around the types of marketing leaders. There are genrerally, two.

Transitioning from a lead-gen-centric approach to a robust demand-gen program requires a strategic shift.

By integrating lead-gen into a broader demand-gen framework, you can ensure that the leads generated are of higher quality and more likely to convert.

A good demand-gen program ensures that by the time prospects reach the sales team, they are well-informed and ready to buy.