Let’s Focus on What Matters

Areas of Expertise and Service

With my firsthand experience as a marketing leader across several B2B technology orgs, I offer support to companies navigating this evolving and challenging landscape.

Let's start the conversation and chart a successful course for your business. You need someone with extensive first-hand experience and that support begins with a true growth marketing leader like me.

GTM Strategy and Activation

Achieving year-over-year growth demands strategic Go-To-Market (GTM) strategy and activation.

Companies are adopting growth strategies like category diversification, PLG, ICP expansion, brand story refresh, competitive value-props, solution/use-case selling, etc.

I tailor marketing strategies that:

  • Cater to the businesses growth goals

  • Create powerful impressions with your ICP

  • Boost funnel performance and acquisition

  • Increase customer happiness & retention

Demand-gen and Funnel Performance

Funneling quality leads to sales stands as the top challenge for B2B marketing orgs.

In the competitive B2B tech market, marketing teams face the difficult task of efficiently generating quality leads while managing costs effectively.

To optimize marketing investment I will:

  • Audit current demand-gen performance

  • Optimize paid & organic strategies & workflows

  • Boost both lead quantity and quality

  • Reducing acquisition costs and increase ROAS

Marketing and Sales Alignment

Marketers and sales leaders recognize that effective acquisition hinges on the collaborative efforts between sales and marketing.

From inbound lead workflows to sales enablement, the partnership is essential for quality pipeline growth.

I work with sales to ensure they have:

  • Effective lead distribution workflows

  • Intent & engagement alerts for their accounts

  • The content they need to address pain points

  • Best practices to action real-time alerts

Get In Touch

No matter what stage you’re at in your growth marketing journey, our partnership will give your business the momentum and results it needs to win.

Steve Zucker

Growth Marketing Consultant