Today's episode of the podcast was particularly insightful around the types of marketing leaders. There are genrerally, two.

Transitioning from a lead-gen-centric approach to a robust demand-gen program requires a strategic shift.

By integrating lead-gen into a broader demand-gen framework, you can ensure that the leads generated are of higher quality and more likely to convert.

A good demand-gen program ensures that by the time prospects reach the sales team, they are well-informed and ready to buy.